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    <loc>https://www.bmck.net/campaign/google-assistant</loc>
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    <lastmod>2025-02-12</lastmod>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it.</image:title>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it.</image:title>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it. - We established an illustrative style for the Assistant product and produce original works for each project..</image:title>
      <image:caption>We established an illustrative style for the Assistant product and produce original works for each project.</image:caption>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it. - To ensure our creative represents a variety of skin tones, we built an inclusive skin tone guide for the Google Assistant CRM program based on a variety of ages, races, and genders to develop a representative group of skin tones—which has since been rolled out to the global Google style guide.</image:title>
      <image:caption>To ensure our creative represents a variety of skin tones, we built an inclusive skin tone guide for the Google Assistant CRM program based on a variety of ages, races, and genders to develop a representative group of skin tones—which has since been rolled out to the global Google style guide.</image:caption>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it.</image:title>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Brendan McKenna Creative Lead - Make Google do it.</image:title>
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    <loc>https://www.bmck.net/campaign/bethematch-pcg4d</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
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      <image:title>Brendan McKenna Creative Lead - Paper beats cancer. - Make it stand out</image:title>
      <image:caption>Landing page</image:caption>
    </image:image>
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    <loc>https://www.bmck.net/campaign/bethematch-pcg4d-s6ejd</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
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      <image:title>Brendan McKenna Creative Lead - Game of Thrones - Make it stand out</image:title>
      <image:caption>Game of Thrones interactive family tree</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Game of Thrones - Make it stand out</image:title>
      <image:caption>Exclusive interview with Michelle Fairley</image:caption>
    </image:image>
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      <image:title>Brendan McKenna Creative Lead - Game of Thrones - Make it stand out</image:title>
      <image:caption>Interactive infographic</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Game of Thrones - Make it stand out</image:title>
      <image:caption>A breakdown of each house of Westeros</image:caption>
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    <loc>https://www.bmck.net/campaign/clashofclans-pcg4d-pw989</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
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      <image:title>Brendan McKenna Creative Lead - Who’s got game? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Who’s got game? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Who’s got game? - Make it stand out</image:title>
      <image:caption>Landing page for Super Bowl spot</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Who’s got game? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bmck.net/campaign/san-diego-zoo-wilflife-alliance-pcg4d-sywh8-352tl</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
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      <image:title>Brendan McKenna Creative Lead - Let’s turn things around. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/175940ed-1e7c-4773-bbda-308eefeffd8a/TumblrEMAIL_1.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Let’s turn things around. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/251c9203-d1be-4ec3-9afa-2edf25d0e90f/Tumblr_Social.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Let’s turn things around. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Let’s turn things around. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bmck.net/campaign/fedex-pcg4d-fr424</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-11</lastmod>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Priority Earth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/365d6e0d-5df6-4c52-a2d7-fb252fe16a2c/Untitled+presentation.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705094069977-3GDHVIOV6GQ67PGDI8Y7/unnamed-4.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705094077848-CK9NFO7ZUQFVS34ATJ55/unnamed-5.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/5578ccb5-9a4a-426a-bacd-646aadf4b123/FedEx+Sustainability.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705091807103-KAWJSRQDKRPMPVDZISHT/unnamed-2.gif</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705091807133-L0VMF3GHA46VDHWXOXBZ/unnamed.gif</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705091807787-EDKZBTPWVLJCR9IU1BQH/unnamed-2.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705092013999-N1PNI7SRBGNNU6Z0UCVX/unnamed-3.gif</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1705093426927-1H6RJM10IHG1ARLD9VZ4/WorldEVDay_Photo.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Priority Earth</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/91f8b1ad-8b9a-42b5-ab95-0d637f27d216/FedEx+Sustainability-4.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Priority Earth - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bmck.net/campaign/bethematch-pcg4d-m43f6</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-01-16</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/4a3cb079-aad0-4f1d-b876-ff928fbf5367/tumblr_9d3c3d2ed3f3ee4aa3dfd67628129e06_6712d214_1280.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - Sparkling Ice Maker - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bmck.net/campaign/uguide</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-05-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/cf203a8d-455f-457b-9ff2-a0be90355764/3_1_UVE523_BW_Empire.jpg</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Boardwalk Empire career pathing</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/0897ea86-78a2-4800-b458-60d67117083e/UGUIDEHero.png.jpeg</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/33b1f78a-89ab-4268-bf36-2667e80e0b32/IMG_0150.PNG</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Exclusive interview with Jimmy Fallon</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/1f8269d3-2423-4e55-8e7c-b1a0cb7da14c/Screenshot+2024-01-16+at+1.58.39+PM.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/7ec276e7-bb10-4e3f-a7f4-1c77e632f76b/Screenshot+2024-01-16+at+1.58.50+PM.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/93d2e605-52ee-4b3a-bb8b-1c324dfaaf1d/Screenshot+2024-01-16+at+2.22.01+PM.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Minifig yourself experience</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - It’s a big U-verse. - Make it stand out</image:title>
      <image:caption>Sons of Anarchy patch configurator</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.bmck.net/campaign/sparkling-ice</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-04-30</lastmod>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/051e20d0-64bd-495c-ae8a-e306fe775cb7/Flavor+For+All+Adcept+5.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/aa396ada-8cc3-4dc3-be77-b2129de9e1b0/Screenshot+2024-04-30+at+11.43.28%E2%80%AFAM.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Flavor contest website sample UI</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Sample user flow</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/659efe0d18ed94329290d1f8/52d16d66-9e30-4a92-b10b-798aab0e3992/Screen+Shot+2023-04-21+at+11.42.35+AM.png</image:loc>
      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Shopper promotion for entrants to design their own flavor of Sparkling Ice and win $100,000.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Dynamic assets served by audience and daily context</image:caption>
    </image:image>
    <image:image>
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      <image:title>Brendan McKenna Creative Lead - Flavor for all - Make it stand out</image:title>
      <image:caption>Messaging matrix for dynamic creative assets under the Flavor for All platform.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brendan McKenna Creative Lead - Texas Grit - Make it stand out</image:title>
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      <image:title>Brendan McKenna Creative Lead - Texas Grit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Brendan McKenna Creative Lead - Texas Grit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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